Data quality

Duplicate finder

How it works

What it does

Tells a duplicate from a look-alike, and shows its evidence.

Works through two lists of companies, a CRM and a purchased company file, to find the same customer recorded twice. It compares each pair detail by detail, and a second agent argues against every merge. A hospital and its foundation can share an address without being the same organisation.

Two fictional systems of record: 33 CRM accounts and 21 vendor company records.

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