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Adams Automotive
Fractional Chief AI Officer + “AI Tiger Team” to scale an AI‑native auto service platform
The business needed to prove it was a scalable, technology-enabled platform rather than a loose collection of repair shops.
Deployed a fractional AI officer model, rolled out Rilla sales coaching, and built custom workflow automation around technician operations and back-office processes.
25% increase in average repair order at flagship locations in roughly two months
The situation
With a private equity exit on the horizon, Adams Automotive needed to prove they were a scalable, technology-first platform rather than just a chain of repair shops. We embedded as a fractional AI executive team to drive a comprehensive transformation—modernizing the back office with NetSuite, implementing AI sales coaching across 15 locations, and building custom workflow automation to reduce technician non-billable time.
Need to compress integration timeline for acquired shops
Requirement to prove 'tech-enabled' valuation multiple for PE exit
Manual technician workflows causing significant non-billable time
The delivery
We deployed a 'Tiger Team' strategy combining off-the-shelf tool adoption with custom engineering. This included rolling out Rilla AI for automated sales coaching, architecting the 'KeyToKey.AI' custom workflow to streamline repair documentation, and restructuring financial operations for rapid month-end closes.
Deployed a fractional AI officer model, rolled out Rilla sales coaching, and built custom workflow automation around technician operations and back-office processes.
The result
+25% Average Repair Order (ARO) in ~2 months at flagship locations
~30 min saved per technician per day via custom video documentation tool
$15k/mo in previously undetected fraud/discrepancies identified
90% AI adoption rate achieved across back-office functions
Scope
“Malleable delivered results faster than we imagined possible—90% AI adoption in our back office, 25% ARO increases... They don't just implement AI; they implement it with the exit in mind.”
Contact
Tell us where the business is stuck. We'll shape the strategy, enablement, and engineering around the outcome that matters.