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Public CXM SaaS Company
Empowering SDR Teams with AI-Driven Efficiency
Teams were spending too much time on manual prospect research and inconsistent outreach while adoption of new tools lagged.
Delivered an AI enablement program combining workflow redesign, training, prompt patterns, and an internal champion model.
62% reduction in time required to research new accounts
The situation
This public SaaS company had a large Sales Development Representative (SDR) team that was struggling with efficiency and adoption of modern tools. Rather than building custom software, we focused on 'AI Enablement'. We designed a comprehensive training and change management program to teach the team how to effectively use off-the-shelf tools like Perplexity and ChatGPT for prospect research and outreach.
SDRs spending excessive time on manual target account research
Inconsistent quality in personalized outreach messages
Low motivation and adoption of new technologies among staff
The delivery
We delivered a high-impact 'AI Workflow Augmentation' program. This included hands-on workshops on prompt engineering, policy-compliant use of public AI tools, and the creation of an 'AI Champion' network within the sales team to drive peer-to-peer adoption.
Delivered an AI enablement program combining workflow redesign, training, prompt patterns, and an internal champion model.
The result
62% reduction in time required to research new accounts
36% reduction in time to draft personalized outreach
Significant increase in employee engagement and AI fluency
Scope
“Malleable drove high AI adoption and fluency in our sales department, unlocking significant new efficiencies.”
Contact
Tell us where the business is stuck. We'll shape the strategy, enablement, and engineering around the outcome that matters.